Posts tagged ‘branding’
Who I Am
I am a consultant and teacher who logs hundreds of thousands of air miles each year to share the principles of co-creation worldwide. As the President and Co-founder of the Experience Co-Creation Partnership (ECCP), I work with a roster of global companies to implement co-creative, transformational programs and processes. I've also co-authored a forthcoming book with Professor Venkat Ramaswamy, The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits (Simon & Schuster Free Press, October 2010). Please visit PowerofCoCreation.com to learn more.WHY I BLOG
Co-creation is about connecting people’s brains. There is a method, a framework that can be taught conceptually and tools that can be implemented inside organizations. But at the heart of it is a personal transformation of people who suddenly see the world through a different lens. Consultants cannot tell those stories because of confidentiality. Academics are too removed from field work to have access to them. As if living at the intersection of these two worlds did not make me schizophrenic enough, I find myself of late developing a third, more humanistic streak: an urge to talk about the profoundly human aspect of co-creation. The stories I share in this blog are those of real people who have touched me in the somewhat random peregrinations of my global consulting and teaching career. Each of them embodies, in one form or other, the co-creation effect.Francis Gouillart on Twitter
- Only mad men ignore the contributions of women. http://francisgouillart.com/wordpress/?p=882 http://twitter.com/f_gouillart
- announcing a new, co-creative website, http://powerofcocreation.com, for my forthcoming book The Power of Co-Creation. Please contribute! http://twitter.com/f_gouillart
- Pharma scientists saw the need for a co-creative approach to Alzheimer's research in a way that companies could not. http://bit.ly/9TZXCE http://twitter.com/f_gouillart
- When LeBron James and other recruits engage with future employers on their own terms. http://francisgouillart.com/wordpress/?p=841 http://twitter.com/f_gouillart
- The shop floor and the design lab both participate in the process of technology #co-creation. http://francisgouillart.com/wordpress/?p=786 http://twitter.com/f_gouillart
Tags
advertising agriculture alignment Apple Bangalore branding BusinessWeek Chris Cox Cisco co-creation co-creation workshop co-creative community CRM cross-selling customer experience data-mining eBay enthusiasm entrepreneur entrepreneurship experience healthcare HR IBM Infosys innovation interaction IT journalism market research music NBA New York Times open innovation platform retail banking SEC sport management strategy transparency Venkat Ramaswamy visualization World Cup YunusBlogroll
- 800 CEO Read
- blueprint 4 resumes
- Brand Autopsy
- Change This
- Creative Class
- Daniel H. Pink
- Fast Company
- Global Neighborhood
- How to Change the World
- Influential Marketing
- Made To Stick
- Presentation Zen
- Seth Godin's Blog
- Steven R Covey
- Strategic Horizons
- The Back of the Napkin (a.k.a. Digital Roam)
- Tom Peters
- Wikinomics
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