About ECC Partnership

The Experience Co-Creation Partnership (ECC Partnership) is an education and consulting firm that specializes in the development and dissemination of the co-creation concepts originally developed by C.K. Prahalad and Venkat Ramaswamy at the University of Michigan’s Ross Business School. Our main office is in Concord, MA (outside Boston).

We are an established firm with a strong and recognized point of view on strategy, innovation, and transformation. Francis Gouillart (President) is a sought-after speaker and well known for his Harvard Business Review articles on co-creation. We are currently working with global management consulting firm PwC to use co-creation concepts and methods to transform enterprise operations and business models across industries globally.

We are committed to the global application of co-creation in practice and travel extensively all over the world. Typical engagements with companies start with an introductory workshop and evolve into a combination of cascading workshops, coaching and consulting interventions. Our primary role is to coach members of the organization in the application of the experience co-creation concepts and help companies migrate to the next practices of value creation.

Contact Us
We are located in the Boston area but work with a global reach. So we travel a lot…

To inquire about our services or reach us with other questions or comments, please contact Jane Bouffard at+1- 978-369-6040 or jbouffard[at]eccpartnership.com.

Our offices are located at:

ECC Partnership
27 Main Street, suite 8
Concord, MA 01742

USA Tel: +1-978-369-6040


9 Responses to “About ECC Partnership”

  1. Ida says:

    I found your page through Liz Sanders and Make Tools.
    I will be following your blog -- fun :)!

    My name is Ida and I am a swedish architect. My main interest is user participation in the design process. My Master Thesis was about finding tools for user participation in design. Please see my blog!

    All the best/

  2. Hi Francis

    Enjoying the blog and your tweets.

    Not sure whether you’d come across our report on co-creation. Would be good to exchange views as we are also working on a book idea.



  3. Dennis H says:

    Hi Francis,

    I like your ideas about co-creation. Just a thought, do you think consumers can engage in different levels of co-creation process, thus it will have different effects on for instance different dimension of customer experience? And more preciesly, how can this level of engagement be measured?

  4. Thierry R says:

    I am taking the class on co-creation at the University of Michigan’s Ross Business School. I love the integrative nature of the subject and I am impressed by what you and Venkat have been doing. I will be following you from now on.
    PS: I still cannot believe that you transformed La Poste!

  5. Hi Francis,

    Very much enjoying reading your blog. I wanted to inform you about a new-whitepaper we have just finished on co-creation, called “9 Ways to Get Your Team Ready For Co-creation”.

    In this paper, we identify various social, psychological and organisational barriers that can be encountered when starting co-creation within your organisation. These barriers are the result of the change process that is set in motion when changing from a closed to an open innovation approach. We offer 9 practical ways to overcome these barriers and to get your team ready for co-creation by providing clear direction, motivating them and creating a supportive environment.

    I hope it will trigger your interest, and other readers of your blog as well of course!

    you can find it here:

    best, Marieke

  6. Gopal says:

    Hi, Chris,Thanks for commenting. I think I am in aeegrment with you. I think the notion of co-creation is something that is at the heart of collaboration. WRT this post, it happens that I had been hearing the term co-creation pop up in some very specific contexts and was glad to have the opportunity to hear about one of those specific contexts. I think that this work (the book, method) is just an example of using a good concept and deepening it into a method.

  7. Desiree says:

    Dear Francis,

    first I need to say that I really love your Blog. It is not only very informative but also written in a really funny way and thats rare! Guess I will keep on reading all night through waiting for the inspiration to arrive!
    I am a student of International Management and I am currently researching for my master thesis which will be about Customer Co Creation. I guess by now I read about 70% of everything existing and am still not able to formulate a research question or find a specific topic in that area, which I could write about. Its getting quite sad… The more I read the less I can find a specific topic and I can`t just write about Customer Co Creation as a whole, you might know it best.
    I am not sure If it is appropriate to post this here on your blog and ask you for help, as I assume you got plenty of better stuff to do than to answer a depressed student, but I need to try anyway :) So my question is: Have you got any ideas for a master thesis topic in this field? Is there any contemporary research gap you might think about, or upcoming trend or anything that an Austrian student could write about?
    I am at the moment making my exchange semester in Chile and thought about making sort of an comparison in terms of customers acceptance towards, or only usage of Co Creation here and home. However after none of my profesors here could tell me something about Co Creation nore knew that it was existing, I somehow quitted with that idea, making me become more depressed.
    I know this became quite a long message now and I hope you are not getting to bored with it. I would really appreciate any type of answer and would be more than just happy!
    Thank you so much!!

    Best regards from Chile and keep on rocking that Blog (btw love the Beyonce definition ;))

  8. Emilie says:


    Je me permets de vous écrire en français.

    Le sujet de la transformation d’entreprise est maintenant un buzz word en consultation. J’étais à la recherche de modèle, lorsque je suis tombée sur votre livre “Transforming the organization” paru en 1996. Le modèle avec les 4 R semble très intéressant. Avez-vous pensé à faire une réédition du livre ? J’aimerais en trouver un copie.

    Peut-être qu’aujourd’hui, 16 ans plus tard, le monde est prêt à recevoir vos idées innovantes.

    Au plaisir
    French girl from Canada

  9. I like what you guys are up also. Such smart work and reporting! Keep up the superb works guys I’ve incorporated you guys to my blogroll. I think it will improve the value of my site :).

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