Comments on: Co-creation as a cross-over genre

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By: Sawen

Sawen — Sun, 05 Aug 2012 14:26:56 +0000

Hi Patti,Greetings from Tokyo. First many thanks for the kind words on the Concord Mafia ssosien and for sharing your reactions to the co-creation concept. On your question about what is different vs. the collaborative development or participatory design approaches, I would say the main difference is probably one of depth of stakeholder involvement in the design of the new interaction, and scale/number of people involved. Any conversation between two open-minded people is by definition co-creative (consulting is a good example), but a consultant typically does not give his/her conversation partner the tools to write his/her own proposal or design his/her own solution. In co-creation, you give the person being consulted to the tools to design his/her own solution (e.g., a process. a product design, an IT program, etc.). The other challenge is one of scale. Great consultants are by definition very hard to scale up , so the ambition of co-creation is to find an interface that embeds 20-30% of the value of the consultant in the interface tool (the platform ), but engages a large population in the use of the tool (several thousand people in the case of the French Post Office), therefore bringing a larger transformational impact (albeit less elegantly than a world-class consultant) to the company.